KRISTIAN HEIJKOOP
Creative DirectionGlobal Fashion Campaigns & Brand Storytelling
TERRA
Madi Lane BridalTerra began with two words: of the earth. A collection about love that is raw, grounded, devotional, ethereal softness held against the strength of structure. The brief I set myself was to take that one idea and carry it, unbroken, from a moodboard to a global retail launch across three separate shoots, four markets, and a month-long post sprint, without ever letting the thread break.
Five days on the ground in Bali. Sixteen people on set, three models, thirteen crew. A custom set engineered to fold flat and travel, hand-painted with Queensland theatre designers to match the Bali location exactly, so the studio e-commerce read as the same world. Then thirty days of post-production, film, stills, e-comm, EDM, social and trade collateral, all speaking the same language as the moodboard. Terra is the most cohesive campaign we've shipped. The collection now carries three of the brand's global top-sellers.