KRISTIAN HEIJKOOP
Creative DirectionGlobal Fashion Campaigns & Brand Storytelling
ARIA
Evie Young BridalThe brief was an opening night. The curtain rises on this season's must-see bridal collection. Aria was shinning a spotlight on Evie Young's theatrical muses, the prima donna act. To make the campaign land, the production had to feel like theatre too. I took the show to the State Theatre, Sydney, the most cinematic room in the city, and built three days of work around its scale. Including the marquee changing for our brand only.
Three days. 35 gowns. 18 hero styles. Film, photography, e-commerce and social, all captured in parallel. Everything that the wholesale launch, the campaign rollout, the website, the trade decks and the social feed would need, produced inside one location, one crew, one creative thread.